Beginning in June 2014 seven young Black gay men under the leadership of Dontá Morrison (center) implemented an HIV testing initiative called R3VNG (Reshaping 3 letters through the Voices of the Now Generation) at AIDS Project Los Angeles (APLA) Health & Wellness in Los Angeles, CA. The strategy was created to meet the HIV testing needs associated with program funds received from the Centers for Disease Control. The young men conducted outreach throughout Los Angeles urging people to ‘wear the red scarf’ in effort to promote HIV awareness and testing. The campaign was well received yet they desired to do more….much more.
Listening to the plea of the young men Dontá created a series that would expand their audience and take their HIV prevention work to the next level. Realizing that the positive voices of the now generation are oftentimes overshadowed by images and actions that depict them in a less than favorable light, Dontá challenged the young men to step up and speak out about issues they find most challenging. The result is a 10 episode web-series that is insightful as well as entertaining.
After receiving a grant from the Goodwin Family Trust he reached out to Bawn Media Group, Inc. in hopes of acquiring their support in taking the idea to the next level. They excitedly agreed, believing that their message deserved to be shared with the masses. The filming of the series was an extraordinary opportunity for all involved. Current messaging about young gay Black men can be one-sided but Truth-B-Told provides another perspective. One that can hopefully shed additional light on how to best reach and understand young Black gay men.
The series launched on Friday October 24th and is already receiving great feedback. A new episode will air every Friday night at 7:30 (PST) on YouTube. With your support the voices of these young men can go viral and spark additional conversations about methods and best practices for increasing HIV prevention, education, awareness and testing with communities (gay and straight) nationwide.
Reshaping 3 letters through the Voices of the Now Generation